Trademarks and Brand Management
Wednesday, July 6, 2022
Saturday, September 5, 2020
APPLE v. PEAR: Trademark Opposition
Are you confused by the source of services represented by these logos?
Apple recently opposed an application for U.S. Federal trademark registration of a pear logo design owned by Super Healthy Kids, Inc. The applicant owning the pear design has been pursuing registration for its trademark in connection with (1) a software application to organize and plan meals, evaluate nutritional content, create a recipe database, and manage purchasing ingredients; and (2) an online social network in the field of cooking, food and nutrition.
Apple’s mark is undisputedly a famous one. The major question (without reciting the entire opposition) for the U.S. PTO Trademark Trial and Appeal Board is whether the pear design “readily calls to mind” Apple’s logo and creates a similar commercial impression so as to cause a likelihood of confusion between the source of each mark’s products and services or to cause a consumer to believe applicant’s services are affiliated with or endorsed by, Apple.
Apple’s Notice of Opposition can be viewed HERE. Discovery has begun and this dispute may go well in late 2021 if not resolved between the parties.
Applicant has taken the dispute to social media. Applicant’s principal, Russell Monson, has asked consumers to sign a petition requesting that Apple drop its opposition against his company. The petition can be viewed HERE.
While the petition will unlikely have any bearing in the opposition itself, such petitions might be a novel way of conducting surveys of consumers – if questions are carefully and neutrally posed – to become a less expensive way of conducting survey evidence to determine whether there is a a likelihood of confusion between trademarks. Further, if Mr. Monson gains enough signatures, will Apple be swayed into withdrawing the petition? Time will tell…
As of the date of this writing, the petition has 231,465 signatures.
Nothing herein should be considered legal advice. If you have a legal question, please consult a qualified legal practitioner.
U.S. Copyright Office Study on DMCA Safe Harbor Provisions Completed
In some instances, the U.S. Digital Millennium Copyright Act (DMCA), passed in 1998, provides a safe harbor (a limitation on liability) for internet service providers (ISPs) against liability for copyright infringement by their users. An ISP must meet all statutory requirements.
If you provide an Internet website where third parties are able to upload information, including (without limitation) videos, images, audio clips or data or if you provide a search engine, information location tools, or directories, you may be considered an ISP. As such, in order to take advantage of the safe harbor provisions of the U.S. Digital Millenium Copyright Act (“DMCA”), you must register with the U.S. Copyright Office. In addition, contact information for your designated agent and your Copyright Policy should be available to the public on your site(s). Through such registration, notice, and compliance with the DMCA generally, you may be able to avoid liability should a copyright owner allege infringement as a result of third party postings to your site(s).
DMCA limitations on liability were meant to aid in the growth of Internet-based business. Time has certainly changed the way we view, use, and connect through, the Internet. As a result, the U.S. Copyright Office has been reviewing the DMCA to determine if it still meets the needs of copyright owners and online service providers. As of May 21, 2020, the Copyright Office issued its study of the DMCA.
The entire U.S. Copyright Office study can be viewed HERE.
Look for new legislation in the U.S. Congress concerning potential changes to Section 512.
Should you have questions regarding the steps currently required to gain safe harbor from liability for copyright content infringement for which you do not have control and do not monitor, please contact Judith Keene at 720-684-5375 or jkeene@hpdlaw.com.
Nothing herein should be considered legal advice. If you have specific legal issues, please contact a qualified practitioner.
Monday, November 11, 2019
STAIRWAY TO HEAVEN, Iconic Original or Infringement
- Page cannot read music.
- The deposited composition filed 01-11-1996 by Wolfe as Randy California with the U.S. Copyright Office, #0000725888, was transcribed sheet music. Under the copyright law at the time, sound recordings were not capable of being deposited with the U.S. Copyright Office and were required to be reduced to sheet music.
- June 23, 2016 – a jury found no copyright infringement based upon a comparison of the written musical compositions.
- September 28, 2018 – a 3-judge 9th Circuit panel found that a new trial was warranted due to erroneous jury instructions, including an instruction that short musical sequences could never be copyrighted.
- September 23, 2019 – the issue of whether a new trial is warranted is heard by an 11-judge 9th Circuit panel. As of this writing, a decision has not been rendered.
- “Taurus” 1968 album recording: https://youtu.be/S1vJKO4a_Cw
- “Stairway to Heaven” remastered: https://youtu.be/iXQUu5Dti4g
Tuesday, March 5, 2019
Reasons to Register Your Copyright!
The Supreme Court's opinion resolves the appellate court differences in holding that copyright registration "has been made" when registration is issued - not when an application for copyright registration is filed. An infringement action may also be initiated if the U.S. Copyright office issues a denial of registration. The applicable portion of 17 USC 411, states in part: "In any case, however, where the deposit, application, and fee required for registration have been delivered to the Copyright Office in proper form and registration has been refused, the applicant is entitled to institute a civil action for infringement if notice thereof, with a copy of the complaint, is served on the Register of Copyrights."
What does this mean for you?
Copyright exists upon creation. Regardless, if another person creates a work that is substantially similar to your work and you have not registered your work, your rights to damages are severely limited.
- Without registration, you cannot file an action for infringement.
- Without registration either 3 months after first publication or 1 month after learning of infringement, you cannot request statutory damages or attorney's fees for an unpublished work (before the effective date of registration) or for infringement commenced after first publication adn before the effective date of registration.
Tuesday, June 19, 2018
Trademark Confusion between Beer, Wine & Spirits
Wednesday, April 4, 2018
What Constitutes An Appropriate Specimen?
- If you are selling a product, a possible specimen is a photograph of the product or label placed on the product.
- A digital printout of the label (or drawing of the label) is likely to be denied by the USPTO as it is not the label as actually affixed to the product.
- If you are selling a product, another possible specimen is a screenshot from a website catalog detailing the product and the trademark with a way to purchase the product by placing it in a "cart." This is true for mobile applications as well. A possible specimen would be the download page for the software app, detailing the mark, and describing the software as detailed in the trademark application.
- If you are selling software as a service (SAAS), the U.S. Patent and Trademark office must see the trademark on the SAAS as viewed by the customer. Advertising for the software is not sufficient.
- A possible specimen is a screenshot of the SAAS, as viewed by the customer, showing the trademark in a footer or header.
- Specimens have been denied when the trademark is a navigation button.
- Another possible specimen is a screenshot of the login page for the SAAS bearing the trademark.
- If you are providing a service (other than software), advertising for the service is acceptable as long as the specimen clearly describes the services as detailed in the trademark application. Examples include, screenshots of a website page bearing the mark and describing the services provided, a menu (for a restaurant), and an agenda (for training or workshops).